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Cost Comparison:

Cost Comparion of Traditional Advertising Media*

Media Price Copy
Included?		 Duration /
Size		 Occurrence
TV commercial 2500 No 30 sec. 6 airings over 1 month
Newspaper Ad 1950 Yes 2 in x 2 in Throughout 1 month
High School Sponsorship 2500 Yes 2 ft x 8 ft 4 FULL YEARS!


* Prices based upon actual costs in a city with < 1,000,000 population
  during the First Quarter of year.







 

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